Surf Ranch is the facility that houses Kelly Slater’s manmade wave. We created the branding for the original facility in Lemoore, CA as well as the global rollout which will happen slowly over several years. We developed the branding and experiential elements and amenities that make Surf Ranch (110 miles from the coast) feel like one of the most special surfing experiences in the world. Warm, inviting and soulful, Surf Ranch was designed to be an extension of our homes and our way of living. We touched everything and anything associated with this brand, even sitting in and advising on the architectural design of the future facility buildings.
Creative Director: Kristy Koplin Designer: Jonny Hall Copywriter: Adam Zax