Based off of a brand audit I did of the Vintner’s Daughter marketing channels, they engaged me to revamp their social media strategy. The observation. Vintner’s Daughter products are literally teaming with life, yet their social media presence felt cold and clinical. The solve. A serious injection of ViDa (Life)! And this is just the start. We’re currently revamping their website experience and working on a brand book to solidify the brand’s vision and cement best practices.
Creative Director: Kristy Koplin, Copy Lead: Alison Hall Maring