Vintner’s Daughter has a cult following. They have an amazing product but they’ve struggled to communicate the founder’s vision throughout their marketing channels. They contacted me to do a brand audit and identify an ownable brand identity that they can sink their teeth in to.
Creative Director: Kristy Koplin
360 campaign pitch for Calvin Klein underwear. Goal: To take CKU back to it's more provocative and sexy roots without alienating the current customer.
How to position Westfield malls as a destination.
Agency: Standard Time Creative Direction: Michael Sharp Art Direction: Kristy Furgiuele Copywriter: Spencer Somers
Briefing is super successful in Japan, however, has yet to tap into the North American market. They approached us to help them bring Briefing to the US. We crafted 2 ownable directions.
Agency: Group Efforts ECD: John Moore, ACD/AD: Kristy Furgiuele Koplin, Copy: Adam Zax, Designers: Shuo Li and Mike Lohr.