The Problem: How to get customers to interact with the Rachel Rachel Roy brand online.
The Solution: The Rachel Rachel Roy Graphic Gee Bar. A microsite where customers uploaded a graphic tee message of their choice. Customers were then able to vote on the best messages, and at the end of the contest the winning slogan got produced. The site was interactive and engaged customers in the creative process.
Art Direction: Kristy Furgiuele Koplin