The Rachel Roy woman is the classic definition of a super woman. She can do it all, balancing a successful career, home and social life. Always on the go, she dresses for success. She has an elevated taste level and she not only appreciates, but requires quality material and expert tailoring.
Rachel Roy is more than a brand. Rachel is a lifestyle, with Rachel the woman being the embodiment of her brand. She is as a taste maker and women trust her opinion.
With these key pieces of knowledge, we created the Dress Salon which visually depicts Rachel herself in her dress atelier. She is personally tailoring and approving each design and giving the “Rachel Roy” quality stamp of approval.
Creative Direction: Mark Kucharski, Art Direction & Design: Kristy Furgiuele Koplin, Stylist: Julia von Boehm Photography: Torkel