ITSUGAR is a boutique candy shop. As a brand they have a big personality. They are witty, irreverent, and fun. Which is how and why this campaign was born. Bright and colorful, shoppers got such a kick out of them, ITSUGAR created and sold them as t-shirts as well.
Agency: Markham Unlimited Art Direction: Kristy Furgiuele Koplin Copywriter: Kris Mangini