The brilliance of Swarovski helps you elevate your everyday. #BeBrilliant
Agency: Laird + Partners Creative Direction: Quan Payne Art Direction: Kristy Furgiuele Koplin Copywriter: Ranjani Gopalarathinam Strategy: Jennifer O'Orien
This campaign celebrates Calvin Klein’s heritage as the original sexy: reclaimed, re-imagined and re-imaged with this powerful mix of women from all over the world.
Features models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.
Agency: Laird + Partners, Client: Calvin Klein ECD: Trey Laird, ACD: Quan Payne, Art Director: Kristy Furgiuele Koplin, Director: Mikael Jansson.
FAN MTN. is a fan engagement app. that encourages people to Vote Their Voice! We created this brand from the ground up.
CD/AD: Kristy Furgiuele Koplin, Copy: Adam Zax, Designers: Mike Lohr and Shuo Li
With a modern visual refresh this campaign delivers on the Men's Warehouse strategy of being confidence suppliers to all men.
Agency: Phenomenon Client: Men's Wearhouse CD: Tim Bateman(AD), Jeff Heath(CW) ACD: Kristy Furgiuele Koplin (AD), Emlie Council (CW) Director: Steve Fuller DP: Pete Konczal
In this campaign Jos. A. Bank defies style norms and delivers new style traditions for a modern man.
Agency: Phenomenon Client: Jos. A. Bank CD: Tim Bateman(AD), Jeff Heath(CW) ACD: Kristy Furgiuele Koplin (AD), Emlie Council (CW) Director: Samy Mosher
Behind the dazzling crystal-embellished creations of the design, art and fashion worlds, stands Swarovski. The gem house has been the world’s premier supplier for fine crystals since 1895, and has inspired some of the most innovative crystal creations. L+P was tasked to tell this story with a cast of contemporary luminaries in the artistic fields.
A portfolio of portraits created by Tim Walker showcase Edward Enninful, Rodarte’s Kate and Laura Mulleavy, Charlotte Olympia, Jason Wu, Karlie Kloss, Mary Katrantzou, Thom Browne and Ismaya French all bringing their own creativity to the the Swarovski crystal. The campaign brought Swarovski to the forefront as a source of endless inspiration for the world’s most creative people.
Agency: Laird + Partners, ECD: Trey Laird, ACD: Quan Payne, Art Director: Kristy Furgiuele Koplin, Photographer: Tim Walker
A headline driven campaign with a serious sense of humor.
Art Direction: Kristy Furgiuele Koplin Copywriter: Jeff Pospichal
Swarovski Atelier FW15
Agency: Laird + Partners Creative Direction: Quan Payne Art Direction: Kristy Furgiuele Koplin Copywriter: Ranjani
The Rachel Roy woman is the classic definition of a super woman. She can do it all, balancing a successful career, home and social life. Always on the go, she dresses for success. She has an elevated taste level and she not only appreciates, but requires quality material and expert tailoring.
Rachel Roy is more than a brand. Rachel is a lifestyle, with Rachel the woman being the embodiment of her brand. She is as a taste maker and women trust her opinion.
With these key pieces of knowledge, we created the Dress Salon which visually depicts Rachel herself in her dress atelier. She is personally tailoring and approving each design and giving the “Rachel Roy” quality stamp of approval.
Creative Direction: Mark Kucharski, Art Direction & Design: Kristy Furgiuele Koplin, Stylist: Julia von Boehm Photography: Torkel
FROM INSPIRATION TO COLLECTION, ATELIER SWAROVSKI: THE MAKING OF A MASTERPIECE
Grandeur, charm and unique expression – each piece of Atelier Swarovski traces its journey from the inspired vision of its designer to the setting of precision-cut Swarovski crystal into the finished creation. Enchanted by the endless possibilities offered by crystal, both emerging and established designers partner with Atelier Swarovski to translate their visionary ideas into extraordinary, one-of-a-kind collections. This campaign celebrates this journey while highlighting the the genuine character of each piece.
Creative Director: Quan Payne, Art Director: Kristy Furgiuele Koplin, Photographer: Robin Broadbent
Top fashion blogger, Man Repeller (Leandra Medine) had just gotten married. Working alongside the Rag & Bone marketing team we created this online editorial, where she styled her new husband, just before the holiday shopping months. This tip-oriented piece, targeted the guy’s guy and positioned Rag & Bone as much more attainable and fun than it’s fashion persona.
Art Direction & Design: Kristy Furgiuele Koplin
In this influencer campaign, we followed bloggers around SXSW documenting their experiences. Customers followed the journey on social media gaining access to behind the scenes sneak peeks and style cues from our influencers #ood.
Art Direction: Kristy Furgiuele Koplin
The epitome of luxury is discovered in this mailer for Donna Karan.
Agency: Laird and Partners, Design: Kristy Furgiuele Koplin
This street style campaign featured graffiti artist Victor Fung who painted live on set. Customers followed the behind the scenes story on DKNY social channels.
Art Direction: Kristy Furgiuele Koplin, Photography: Eli Schmidt, Set Styling & Props: Dave Caddo, Graffiti Artist: Victor Fung w/ Klughaus Gallery
In this campaign we position Swarovski watches as a part of your everyday uniform. The watch becomes more than a timepiece it’s a fashion statement that brings out your unique sparkle.
Creative Direction: Quan Payne, Art Direction: Kristy Furgiuele Koplin, Photography: Gregory Harris, Stylist: Elin Svahn, Hair: Holli Smith, Makeup: Lisa Houghton
The Problem: How to get customers to interact with the Rachel Rachel Roy brand online.
The Solution: The Rachel Rachel Roy Graphic Gee Bar. A microsite where customers uploaded a graphic tee message of their choice. Customers were then able to vote on the best messages, and at the end of the contest the winning slogan got produced. The site was interactive and engaged customers in the creative process.
Art Direction: Kristy Furgiuele Koplin
How to position Westfield malls as a destination.
Agency: Standard Time Creative Direction: Michael Sharp Art Direction: Kristy Furgiuele Copywriter: Spencer Somers
Art DIrection: Kristy Furgiuele, Photography: Eli Schmidt, Fashion Director: Anthony Conti
ITSUGAR is a boutique candy shop. As a brand they have a big personality. They are witty, irreverent, and fun. Which is how and why this campaign was born. Bright and colorful, shoppers got such a kick out of them, ITSUGAR created and sold them as t-shirts as well.
Agency: Markham Unlimited Art Direction: Kristy Furgiuele Koplin Copywriter: Kris Mangini
Digital Banner Campaign. Agency: The Shand Group Art Direction: Kristy Furgiuele Koplin Copywriter: Jeff Maysh
DKNY is New York City. The challenge with this still life handbag shoot was how to create a city feeling within a studio space. Here, 2 iconic city elements are combined to suggest a city. Bright yellow light which fades into a soft yellow reflects the coloring of a taxicab and a background built out of actual city grates creates a grid.
Art Direction: Kristy Furgiuele, Photographer: Peter Rosa
Briefing is super successful in Japan, however, has yet to tap into the North American market. They approached us to help them bring Briefing to the US. We crafted 2 ownable directions.
Agency: Group Efforts ECD: John Moore, ACD/AD: Kristy Furgiuele Koplin, Copy: Adam Zax, Designers: Shuo Li and Mike Lohr.